How has social media influenced film consumption habits?

Movie evenings aren't exactly the same as they once were, so let's face it. The days of gathering around the flickering box, picking a program at random, and leafing through dog-eared TV guides are long gone. These days, social media is a significant force that curates our movie selections. With film discussions blazing on Twitter and trailers blowing up on YouTube, these tools have completely transformed the way we watch movies . The Hype Machine: Social Media and Film Marketing Imagine a world in which interactive events replace teasers in trailers. That's how social media marketing works its magic. Filmmakers can now use well-crafted teasers, behind-the-scenes photos, and even interactive polls to create anticipation before their release. Film actors and film directors can create excitement and anticipation by connecting directly with the film audience using platforms such as Instagram. Recall the hashtag campaign "#ReleaseTheSnyderCut"? A demo...